Our team

Promoted to CEO in 2023 and charged with driving our next phase of growth, having successfully led our Commercial, Operations, and International teams as COO, John brings over 20 years of experience from innovative tech and online businesses including Dell, Apple, Skype and Expedia. Prior to carwow, John was CMO of online luxury fashion retail platform Farfetch, which he saw through its public listing on the NYSE.

Working alongside James Hind, David built the original carwow platform single-handedly. Co-Founder David now leads our ever-expanding team of engineers. David ensures that we maintain high levels of platform performance whilst delivering complex expansions, integrations and technology support across all of our markets.

Leading carwow's highly respected and influential editorial team, Mat is best known as the face of the carwow YouTube channel, which he's grown into the largest car channel on the platform with 5.8 million subscribers and over 63 million global video views per month. A cornerstone of carwow's huge brand reach, Mat's in-depth reviews, drag races and news content can be seen at www.youtube.com/carwow

An automotive entrepreneur and founder of carwow Germany, Philipp is a strategist and leader with over 20 years of international experience in building teams and scaling businesses. Having grown up on the forecourt of his parent's dealership, Philipp has a passion for the automotive industry and at 17 years old, launched his first online car startup. He has since gone on to work for the World Economic Forum and TrueCar.

Alice leads our global Business Operations function, bringing together People & Talent, Strategy, Legal & Compliance, and Analytics to drive carwow through its next stage of growth. With a background in law, Alice brings a wealth of experience from fast-growing consumer-tech businesses like NIKE and Farfetch, which she saw through IPO on the NYSE.

Responsible for managing our financial functions and guiding the group strategy, Nick plays a central role in carwow's strategic acquisitions. With rich experience having worked at major brands, including Channel 4 and Trainline.com, Nick's team assists every part of the business, from new functions such as the recent Sell your car acquisition product and tech support, through to our thriving media and YouTube divisions.

Ben heads up our global marketing team. He’s building a strategy to drive us into pole position as the go-to destination for changing cars in the UK, Germany and Spain. Ben brings a wealth of marketing know-how thanks to executive leadership roles at Just Eat, Purplebricks, Dunelm and notonthehighstreet. Outside of work, he’s a keen runner and a long-suffering Southampton fan. He’s also chair of the charity, The Lily Foundation raising awareness of mitochondrial disease and a Director of Women In Football.

Sally’s at the helm of our Sell My Car's mission to make our platform the best it can be for both partners looking to source used car stock, and customers wanting a convenient way to sell their old car. Sally has over 20 years of digital experience building businesses through product and innovation. She has previously held roles at GoCompare, Photobox and The Times.

Joana heads up our Operations team, connecting all the dots to ensure carwow scales and works as smoothly as possible. Before carwow, Joana was Operations Director at Portuguese start-up, Barkyn, and worked at Farfetch for 8 years, holding a series of senior roles inside operations and platform product, as it grew from start-up to IPO.